It is a trailblazing year for women, yet for every glass ceiling shattered, we have seen women face unprecedented struggles in their lives and the pandemic brought many women's professional lives to a halt.

During a recent dinner table conversation, my daughter shared astounding facts about how challenging it STILL is for women – especially mothers – to gain meaningful employment. So this year as we think about Mother's Day, we wanted to kick off another Month of Giving that will directly help women who are looking to get into the workforce and we would love your help to get the message out!

For the month of May, 10% of retail sales on our website will go directly to Grace Institute, whose mission is to empower low-income women in the New York area to achieve employment and economic self-sufficiency.

Grace Institute is one of only a few workforce development programs in NYC focused solely on women, and is unique in its commitment of training for administrative jobs that provide opportunities for advancement. Grace Institute’s employer-driven workforce training programs help women develop the professional skills employers have identified as being needed by today’s administrative and customer service professionals.


  1. Purchase a set of JB placecard holders ... or take out the ones you already have!

  2. Fill out the placecard with how you see yourself: CEO ... Founder ... Mom in Chief... Director of My Destiny ... you get the idea!

  3. Post an image of the placecard holder with a caption about how you are taking your place in the world. Kindly hashtag with #takeyourplace as well as tag @grace_institute + @joannabuchananofficial.

  4. Tag other women empowering women in your life – a mentor, a client, a boss, an employee – who has helped you #takeyourplace.

If you are so inclined and would like to make an additional donation with your purchase you will find an area to do so at checkout. If you don't *need* any JB in your life right this moment and would still like to donate directly to the Grace institute, please click here!

I'm lucky to have so many woman in my life who have inspired me in business and beyond and have helped me take MY place in the world – whether it be directly or through admiring their work from afar! Not to mention, every single woman who shops with us and shares their creativity using the collection in their homes...daily inspiration!  Thank you for inspiring me and the entire JB team ... we can’t wait to see how you #takeyourplace.

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