I’ve always wanted to create a line at a more accessible price-point but with all of the glamour, sparkle and quality that is synonymous with my brand (and name!!). 

When the stars aligned to launch it with HSN we couldn’t pass it up! Lights. Camera. Sparkle! 

The ability to connect directly to customers and show the sparkle in real life is my most favorite part of my job… and being able to do that on a large scale with HSN is seriously a dream come true!

We hope you enjoy this limited collection of JOY that is launching this year and keep your eye out for 2022 … there is so much JOY in the works! We cannot wait to share the sparkle with you on TV and IRL!

SEE THE FULL LAUNCH COLLECTION WWW.JOYbyJOANNABUCHAN